To raise awareness of road safety among teenagers, THINK! ran a competition in which the winners would have their adverts run on MTV.
The winning advert was based on the true story of a girl whose boyfriend was killed while a passenger in a car they were both travelling in on their way home from a night out. Neither had been wearing a seat belt.
Produced by the DFT:
http://think.dft.gov.uk/think/focusareas/teenagers/teenagerincar?page=Campaig...
first and i always wear a seatbelt
lazyargos 7 months ago