Culture and Management by Alfredo Behrens. Part 2.

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Uploaded by on Oct 17, 2009

This segment deals with Coyotes and Road Runners as relevant to management in the Americas.

You may find part 1 in http://www.youtube.com/watch?v=cosXorPkBUs

Anglophones lead mostly for the Coyotes and see Courage as its primary driving virtue. On the other hand, Latin Americans root mostly for the Road Runner and see Temperance and Humanity as its most driving virtue, and they also tell us they do not like to be led by Coyotes. But because it is at the headquarters of multinationals where the appointments are made, they will tend to prefer like-minded individuals to run subsidiaries in Latin American, who will like to be Coyote rooters, much to the chagrin of those who root for the Road Runner.

You may find much of this argument at Harvard Business Review´s blog who chose to distribute this in August 27th of 2009 http://bit.ly/vtv5D

My book, Culture and Management in the Americas, by Stanford University Press, is now available! http://bit.ly/4Zx0Tl

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