Euroblog 2008 - Day One (13.03.2008)

www.euroblog2008.org

Why does social media matter to public relations?

This opening session focuses on how new media is creating new paths and platforms for businesses and professionals to engage with the public.
Industry leaders, academics and experts discuss the changing media environment, how it is affecting business, academia and its implications for the future:

- What are the potential opportunities and risks for businesses in investing in new media?
- How can we measure it?
- What is the role of higher education in navigating these opportunities?

2.30pm- 4.00pm Opening session & discussion
Chair: Toni Muzi Falconi

• Ansgar Zerfass (University of Leipzig, Germany)
• David Phillips (UK)
• David Weinberger (Fellow at Harvard Berkam Center)
• Frank Ovaitt (President and CEO of the Institute for Public Relations)
• Gilles Klein (Le Monde)
• Tim Macmahon (NY University)
• Wolfgang Luenenbuerger, (Head of Social Media, Edelman Europe)

In much of the 20th century public relations practice, necessarily constrained by the objective limitations of one-with-one and one-with-few relationships, has relied heavily on the principle of third party endorsement. The internet has vastly expanded the opportunity of direct relationships with influential publics; beyond providing an unprecedented communication or information tool, it has created a new environment for virtual relationships.
Recently, the advent of social media has added yet another unprecedented variable to the public relations profession: radically disrupting concepts of content control in communication and persuasive management of relationships that were held dear to 20th century professionals.

This session sets the tone for the rest of the Symposium by asking:
"What next for the discipline of public relations?"

Teaching social media

How should academics approach teaching social media, in terms of course content and pedagogy?

4.30pm - 6.15pm Second session & discussion

Chair: Adela Rogojinaru (University of Bucharest, Romania/Euprera)

• Richard Bailey, Helena Makhotlova (Leeds Metropolitan University, UK): Teaching ms txt. A study of learning, literacy and mobile technology
• Thomas Pleil (Hochschule Darmstadt, University of Applied Sciences, Germany): Social Media in PR Education
• Kaja Tampere (University of Jyväskylä, Finland): Blogging as a teaching tool: a Finnish experience
• Erkan Saka (Istanbul Bilgi University, Turkey): Introducing New Media to new Public Relations Students

Category:

Education

Tags:

• Euroblog
• 2008
• ihecs
• social
• media
• symposium
• brussels
• Edelman
• Euprera
• COMU

[newshogg]

Nah, sorry mate, (Tim), the Superbowl is not a global event. It is a US centric moment that thinks it is a global event.