RTA - Queue (Australia)

Show in Australian cinemas, this interesting campaign tries to form a link between the audience and the statistic by portraying the numbers as people entering the cinema. A clever and thought provoking approach that only reveals itself at the end of the clip.

Category:

Autos & Vehicles

Tags:

• road
• safety
• rta
• australia
• speeding
• advert
• commercial

[scagliettileopard]

What is the meaning of the queue?

[wuzzlevideos]

It's just a visual representation of the amount of people.

[scagliettileopard]

why don't just tell the audience 11 people died?

[wuzzlevideos]

Have you never heard of using an engaging metaphor to get across a point? You'd be crap in marketing...

[scagliettileopard]

i no about that.

but just what is the relationship between traffic accident deaths and watch a show?

[wuzzlevideos]

It was shown in cinemas only...

[alexlees]

i wish the queue at the rta moved that quick

[beno7398]

This ad has fantastic dialogue. 

[ThePinkBlob123]

clever actually showing us what 141 people looks like instead of just giving us the number. Way to go australia for making us think.

[whatisitfuckface27]

THAT LAST MAN DIDN'T SURRENDER HIS TICKET!!!

[ot108]

but there is no difference between ethnic people and anglo's. it shouldn't matter what colour they are. they are all just people.

[chodobagins]

@ot108 It doesn't matter. But if big corporations are placing advertisements on public TV that are discriminatory on a large scale, i think it does matter. If you want to ignore the fact that they hired 141 anglo's and 0 ethnic peeps thats up to you! But i choose to keep my eyes open, not shut.

[ot108]

because they're just people. you made the initial separation of colours. it shouldn't matter that they're white they are just people. and why does it matter if i called you racist?

[chodobagins]

@ot108 Care to explain how i am a racist? I say RTA are discriminating in the hiring policy for their advertisements and that somehow in your eyes makes me racist? What logic did you use to draw that conclusion friend? If anyone is racist, it would be RTA

[ot108]

your just a bit racist.

[chodobagins]

Would it hurt for the RTA to use some multicultural actors for their ads? I just watched 141 white people walk into a cinema!

[keno88]

man obiviously if they just said 141 it wudnt fill as much as actually seeing 141 people its common sense and quite smart in that u realise "shit 141 is a lot of people"