Search engine marketers can get overwhelmed by large amounts of data. Marketers need to look beyond metrics that dont matter and need to think like their CEO to analyze metrics that have real impact on the business. Watch this clip to how Vintage Tub and Bath manages their search engine campaigns by using Omniture SearchCenter to understand how much actual gross profit they were making with their marketing campaigns. To get more SEM tips watch the complete video: http://omniture.com/go/28841
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