How does a "law abiding" public keep drug cartels and terrorists in the business of stealing and killing? By thinking it's doing no harm when buying counterfeit brands off the street. So, when Prada, Versace, Swatch, Tiffany, Dior, Benetton, Guess, Louis Vuitton, Hilfiger, Rolex, Gucci, Dolce & Gabbana, Coach, Chanel, Ray-Ban, et al, gathered in Washington, D.C. for the Anti-Counterfeiting Coalition, they saw the problem, and marketing solution, in an urgent, new way: Fake brands kill real people.
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