DRTV Commercial by lastsecondmedia.tv

This drtv commercial was produced for a "per-inquiry" or P.I. television campaign. It was also a great example of direct awareness where the brand is just as important as the offer. Shot in high definition at 24 frames per second, the multi-layer technique allowed viewers to both 'hear' the message and 'see' it's effects. The director and producer, Frank Pournelle, president of Last Second Media says, "My favorite is the woman exiting the revolving door in a business suit. And I loved the phrase 'raise your hand and say no more' as an empowering solution to credit card debt. It's a great call-to-action. Powerful response, too." To learn more about drtv advertising on a per inquiry basis visit http://lastsecondmedia.tv

Category:

People & Blogs

Tags:

• direct
• p.i.
• drtv
• inquiry
• per
• awareness