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Published on Jul 2, 2012
Directed by Gus Black. Atlas Genius' debut album 'When It Was Now' is available at http://smarturl.it/atlas. For more information please visit http://atlasgenius.com.
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iTunes - www.smarturl.it/atlas
Tour Dates- atlasgenius.com/tour
About Atlas Genius-
The members of Adelaide, Australia's Atlas Genius do things a little differently....They set about building a studio where they could write and record music for their newly formed band 3 years before they even played their first live show as Atlas Genius. For two years, they devoted their days to constructing their dream studio and spent their nights performing songs by The Police, The Beatles and The Rolling Stones at local pubs to pay the bills. "We really got down and dirty with dry walling and literally laying the floorboards, and at the same time we were taking a couple of days a week to focus on writing songs," recalls Keith Jeffery, Atlas Genius's vocalist/guitarist. "We had a lot of song ideas and it was important to us to have our own studio where we could experiment and hone in on our sound," adds brother and drummer, Michael Jeffery. The studio was designed and outfitted by the brothers with the help of their father (who comes from a music and engineering background). Once the studio was complete, the first song that Atlas Genius finished was a song called "Trojans," which they wrote, recorded and produced in collaboration with their friend, keyboardist Darren Sell. After many weeks tweaking the song, Michael insisted that the song was ready to be heard outside of the studio walls. Within an hour, "Trojans" was on the Triple J Unearthed Website, SoundCloud, and for sale via TuneCore on iTunes, Amazon and Spotify worldwide.
Quickly named an iTunes Single of the Week in Australia and New Zealand, "Trojans" reached #4 on Hype Machine by the end of May. In August, SiriusXM Satellite Radio's Alt-Nation discovered the song on a blog and decided to give it some spins. There was an immediate reaction from listeners, and in September, "Trojans" was placed into heavy rotation, where it maintained a top-five position on the listener-generated Alt-18 countdown and peaked at number one for 4 consecutive weeks in January 2012. "Trojans" began selling over a thousand tracks per week on U.S. iTunes and soon climbed to 45,000 sales - all with zero promotional efforts from the still-unsigned Atlas Genius.
The band's first release from their new label home, the EP Through The Glass (produced, engineered and mixed by the band), came out in June of 2012. With Through The Glass completed, Atlas Genius then holed up in its studio and worked on writing and recording its first full-length album, while at the same time rehearsing for their first ever tour. The tour started in August 2012 and led to three more tours back to back taking them thru to the end of the year. Thus, their full-length debut was finished up between tour dates and got completed just before Christmas 2012. When It Was Now is set for a US release on February 19th, 2013, with an international release to follow soon after.
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