Credit Crunch and Climate Crunch - Corporate Social Responsibility

Reducing carbon footprint while maximizing shareholder value is a strategic imperative for modern businesses.
Laurent Pacalin, Fair Isaac chief marketing officer and co-founder of the clean tech open, is interviewed by Darcy Sullivan. Fair Isaac has established a standard credit scoring service that has enabled equal opportunity banking. The Clean Tech Open is the most successful clean tech business plan in the nation supporting entrepreneurs push toward the development of a lower carbon economy. At Fair Isaac we are interested in achieving economic, environmental and social success. The sustainability thought leader Andy Savitz calls this the triple bottom line.

Now, as an industry leader, we take it upon ourselves to solve really big problems. In the context of Fair Isaac the big problems that we can tackle are what I call the Climate Crunch and the Credit Crunch.

The office and IT are becoming major drivers of climate change. Let me try to illustrate this point. By 2020, McKinsey predicted that IT would be the cause of 1.5 gigatons of greenhouse gases. Weve recently announced a Sustainable Enterprise Initiative to focus on reducing Fair Isaac carbon footprint. Led by our CIO, Christopher Rence, and supported by our employees. It is focused on three key areas, greening our data centers by improving the energy efficiency of our IT infrastructure, reducing employee commute miles by encouraging telecommuting
and decreasing overall printing and using post-consumer paper wherever possible.

These efforts are expected to meaningfully reduce Fair Isaac's greenhouse gas emissions. Specifically, by 2010, Fair Isaac plans to cut the amount of power needed to run its information technology systems by 50 percent and reduce its printing output by 80 percent. Leveraging virtualization technology and IT services in the cloud.

Our objective is to empower the consumer through better financial education.

Through myFICO.com we make available for free a wide range of valuable educational material about credit so that consumers can be empowered to take control of their financial lives. Fico Scores on Statement program.

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[markdcarter]

"The Green Agenda" website.

[laurentpacalin]

Jon Koomey from Lawrence Berkeley National Lab has an excellent video where he delivers an indepth analysis of the benefits of energy efficiency in data centers. It is a great framework to think about how to deploy IT services in the cloud and the role of virtualization. It is hosted by Bill Weihl, Google energy czar, on the Google Tech Talk channel.

Laurent Pacalin

CMO

Fair Isaac