TV Ad - Aultman PrimeTime Health Plan - "Easy"

Innis Maggiore (www.innismaggiore.com) won a 2009 Telly Award for this "Easy" television campaign created and produced for Aultman PrimeTime Health Plan.

Entitled Easy, the Aultman PrimeTime Health Plan spot featured a specially re-recorded version of the Commodores song by the same name and voice-over by veteran actor William Schallert. The visual was a continuous tracking shot that rotated around a kitchen table, ending on a steaming cup of coffee. The only action was a hand reaching in to grasp the cup, take if off screen, and then return it to the table. The music and the relaxed visual symbolize how easy it is when choosing Aultmans PrimeTime Health Plan.

Innis Maggiore is the Nation's Leading Agency in the Practice of Positioning.
For more visit innismaggiore.com

Category:

Film & Animation

Tags:

• aultman primetime
• easy
• telly award
• tv commercial
• tv ad
• innis maggiore