Food Flash: British rationing during the war

Circulated by the British government's 'Ministry of Food' around 1944, this food flash encourages thrift, insisting that cans of milk and jam are just as good as bottles. (I'm not so sure....!)

An extract from a longer film "WARTIME TRAILERS" (c.1944), a government trailer attempting to instill the virtue of the wise shopper and saver during wartime, promoting National Savings Certificates, and the use of skimmed milk from the USA.

This clip is from the Scottish Screen Archive collection. For more information about this film including details of how to obtain a copy please follow this link: http://ssa.nls.uk/film.cfm?fid=1770

The Scottish Screen Archive holds thousands of films and videos from Scotland's 20th-century history. The archive contains everything from home movies and advertisements to educational films and documentaries. There are films detailing technical processes and others showing the imagination and innovation of Scottish film-makers over the years. http://www.nls.uk/ssa/

Category:

Film & Animation

Tags:

• British
• Government
• World
• War
• Two
• Food
• Ration
• Scottish
• Screen
• Archive
• National
• Library
• of
• Scotland
• Milk
• Thrifty
• SSAClip
• rationing
• ww2
• ww11

[Markzilla01]

As is often the case in times of war and economic decline, it's the simple ideas and food stuffs that get you through and only those who are silver spoon-fed will really feel the pinch. we could do with such common sense films now for the slow of thinking and the spoiled and pampered and obese!

[electrogeek77]

@Markzilla01 Actually, the poor tend to be overweight because healthier foods tend to be expensive.

[theliberator1]

jam, like alcohol. whether bottled or canned, it still gets you drunk :P

[rosrychaplet]

@Markzilla01 did you know parents would give their children a silver spoon to keep away certain bacteria/diseases?  who knew?