http://www.BeTheMedia.com. Be The Media's book and their Blockbuster Online Success Series (BOSS) includes experts who can help you achieve
online success.
For more information, visit http://www.BeTheMedia.com/Boss2010.htm
In this interview with David Mathison, Janet reveals how anyone can turn their expertise or successful business model into a media empire spanning 52 different super-lucrative profit centers like books, seminars, professional speaking, licensing, consulting and more.
* Learn how to repurpose your information products into higher value offerings, so you increase your earnings.
* Product Pricing Curve: The power behind building wealth online.
* Learn how to apply the Product Pricing Curve to uncover hidden and potentially lucrative revenue streams (85-90% margin).
* Become the "go-to" expert: The simple yet amazingly effective method of leveraging your base to upsell personal coaching, mentoring, and consulting services -- and be paid hundreds of dollars per hour.
* Become a product machine: from eBooks and podcasts, to live events and webinars - learn all the ways you can profit from the content and skills you already have.
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JANET SWITZER is the secret marketing weapon behind many of the biggest names you've heard of in the information products field.
She's been the marketer of choice for Jack Canfield and Mark Victor Hansen's Chicken Soup for the Soul media empire literally since the original book was first published in 1993.
And she's also been Jack and Mark's personal go-to marketer for 17 years — helping them sell hundreds of thousands of dollars' worth of their own high priced info-products, training programs, coaching, live events and more.
Along the way, she's helped experts like financial guru David Bach, business expert Jay Abraham, world-renowned motivational speaker Les Brown, Internet marketer Yanik Silver, Christian author Laurie Beth Jones, TFT tapping expert Dr. Roger Callahan and so many others.
Janet speaks all over the world on how experts in any field can build an empire around their expertise — even while they're still running their day-to-day business.
She is the New York Times bestselling co-author with Jack Canfield of The Success Principles, which is also a bestseller internationally and is now in 26 languages.
Her latest book Instant Income: Strategies That Bring In the Cash went to #1 within 48 hours of its release.
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DAVID MATHISON's book, BE THE MEDIA, was featured in the NY Times after he sold over 5,000 copies in 11 days via his web site, Twitter, and Facebook.
Mathison has given keynote presentations everywhere from the US Embassy to the United Nations, from Columbia University to the University of Missouri Journalism school, from Amsterdam to Berlin, from Croatia to Cairo.
He is host of an award-winning radio show whose guests have included author Seth Godin, Wired co-founder Kevin Kelly, singer Jill Sobule, craigslist's Craig Newmark, and Wikipedia's Jimmy Wales.
From 1994-1999, Mathison was Vice President with Reuters, the world's largest news agency, where he pioneered online content syndication.
As founder and CEO of the Kinecta Corporation (now part of Oracle), he raised $30 million in under 2 years.
Mathison produces Home Aid, a carbon-neutral event to benefit the homeless and those facing foreclosure (http://www.Home-Aid.org)
Mathison serves on the Board of Directors for HomeAid, the Media Freedom Foundation, and Speakers Without Borders, an international non-profit created to support professional speakers who are committed to inspiring the human spirit in under-served communities though the power of the spoken word.
For more information, visit http://www.BeTheMedia.com/Boss2010.htm
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How Experts Build Empires: Repurposing with Janet Switzer and David Mathison (2 of 5)by BeTheMedia199 views
Great interview series. Janet is absolutely expansive in her thinking and strategy. Cheers, Dave
ExpandYourBiz 1 year ago