Account Management Session with Laurence Green: Carly Hackett (Account Director, VML) voxpop

On 30th November, 2011, the IPA Client Services Group introduced their sixth Account Management Session.

The session was led by Laurence Green (Founding Partner, 101 London). Laurence was the co-founder of Fallon London, one of the world's most admired creative agencies and winner of Campaign magazine's 'Agency of the Year' title for 2006 and 2007. Laurence chaired various award juries and edited two books on marketing best practice, and is a frequent contributor to the marketing press and beyond. He also writes a monthly advertising column for the Sunday Telegraph and blogs for Management Today. He was the only agency strategist named in The Financial Times Creative Business Top 50 and was recently made an Honorary fellow of the IPA.

Over breakfast, Laurence shared his personal perspective on account planning and how this ties in with the challenges and opportunities facing the account management industry.

For more events and to find out when the next Account Management Session, please click here: http://www.ipa.co.uk/EventSearch.aspx

Category:

Education

Tags:

• Management Account
• laurence green
• fallon
• 101 london
• ipa
• advertising
• marketing