2000 King Pot Noodle commercial created by HHCL & Partners.
The ad opens on a young man called Tom who we see talking in a bar to his imaginary friend, Big Dave, in an animated fashion. Having decided to get something to eat, the pair pop into a local shop where Tom uses his imaginary friend as an excuse for buying the snack, which is a third bigger than the normal size Pot Noodle, saying: 'It's not for me, it's for Big Dave.'
Back at home, having devoured his King Pot Noodle, Tom is called a fat bloater by his girlfriend for eating the whole thing, but again he uses Big Dave as his excuse, saying: 'Big Dave had some too!' She ignores the claim and asks him if he's coming to bed. Big Dave follows her and a shocked Tom calls him back. The ad ends with the line: 'Blame it on Big Dave.'
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