Likeable Social Media: Customer Comment Response Strategies

View upcoming marketing webinars at http://www.awarenessnetworks.com/learning/webinars

Dave Kerpen, author of "Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and be Generally Amazing on Facebook (and Other Social Networks)" talks about:

- Responding publicly but solving privately
- The importance of "Sorry" and "Thank you" on the web
- Responding to good comments with brand personality

From his Awareness webinar "Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and be Generally Amazing on Facebook (and Other Social Networks)," delivered 6/9/11.

Part of the Awareness, Inc. marketing webinar series.

Category:

Education

Tags:

• likeable social media
• social marketing
• dave kerpen
• facebook
• branding
• comment management