Anne Kennedy, Beyond Ink, on the importance of search at SES London 2009

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
223 views
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Mar 13, 2009

Greg Jarboe, SEO-PR, interviews Anne Kennedy, Managing Partner & Founder, Beyond Ink, about search getting "all the credit." Anne says the clicks are there and we know that different people come from different places in their buying cycles. Anne says a larger issue is about the integration of various media. Anne says budgeting is a zero sum game so there needs to be attribution but also there is a lack of understanding in organizations about how each department should be supporting one another. Search engines are frequently the closers of the deal, according to Anne, and they are there to help.

Category:

People & Blogs

Tags:

License:

Standard YouTube License

  • likes, 0 dislikes

Link to this comment:

Share to:
see all

All Comments (0)

Sign In or Sign Up now to post a comment!
Loading...

Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more