Kendall Billman | VinSolutions | Digital Dealer 11 | What is Your Website Hiding? (with slides)

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From Digital Dealer 11

What is your Web Site Hiding?

Your web site is the first impression of your dealership to the majority of your customers. The perfect web sites optimize your success by putting all the tools you need in one place.




Learn what happens behind the scenes of a dealership web site. Knowing what and how your consumers search will give you powerful data to improve your business. We will be presenting data points from over 20+ million visitors touching 100+ million pages. This behavioral data will break down top pages, best call to actions for conversions, statistical data measuring customers preferred search and operating systems and how to use this to the dealerships advantage.

What action items will attendees take back to the dealerships?

1. Learn the customer behavioral paths when searching web sites and how you can use this to your selling advantage.
2. Should we redesign our web site? If so, what how should we begin?
3. Best statistics to measure a web site.
4. What are the common pitfalls and how to avoid them.

Kendall Billman is VP of Interactive Marketing for VinSolutions. He earned his MBA in Marketing and has over 18 years of automotive experience. He is an industry-leading expert in web site consumer behavior, web site development, SEO, SEM and digital marketing to automotive consumers. He is a member of the American Marketing Association, is Google Adwords Qualified and has spoken at numerous Digital Dealer Conferences. He has trained staff members at Google about automotive lead process, along with a detailed history with OEMs in web site lead tracking, follow-up, endorsements and certifications. Billman was instrumental with the development of AutoOne Media, Reynolds Web Solutions (Third Coast Media), developing the national accounts team for Who's Calling and has consulted with top vendors such as DealerOn. His philosophy of an educational approach ensures complete satisfaction and helps dealers understand how to increase web site conversions.

Category:

Autos & Vehicles

Tags:

• Digital
• webite
• vinsolutions
• seo
• sem
• index
• google
• bing
• yahoo
• Search
• Engine
• Optimization
• Marketing
• Design
• Business
• Traffic
• Advertising
• Free