Coopers Clear Launch

On Thursday 21 January, world renowned brewing family, Coopers launched their latest product, Coopers Clear, to the market, at a VIP event held at the National Wine Centre, Adelaide.

Launching just in time for the day that all Australians celebrate Australia Day, the national launch and event was as refreshing and lively as the new beer itself with a star studded guest list including Australian actor and DJ Alex Dimitriades on the decks.

Guests were greeted by a state of the art luminescent tunnel transporting guests into the start of the event, and hand crafted ice bars that were designed to serve the new Coopers Clear at the perfect chill.

Mr Glenn Cooper said, As far as launches go, this is the most extravagant event Coopers has ever held. The visually spectacular event design completely embodies the personality of Coopers Clear, with the beer release marking an exciting new phase for our brewing company.

Over 500 VIP guests experienced Coopers next generation of beer before anyone else in the country.

The full strength Coopers Clear compliments the already successful range of Coopers beers within the market place, and its dry crisp finish makes it the perfect beer choice for summer. The light golden beer is brewed and styled to cater for a broader range of beer drinkers.

Coopers Clear is available now in a clear 355ml bottle, the new euro sleek can, and on tap, in hotels, bottle stores and restaurants Nationally.

Category:

Travel & Events

Tags:

• Beer
• Coopers Brewery
• Coopers Clear
• Refreshingly Coopers