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Nike Presents - Human Chain

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Uploaded on Feb 12, 2010

Everybody gets knocked down, how quick are you going to get up?"

Nikes new short film, Human Chain, celebrates the intensity, dynamism
and determination that connects athletes in all sports and motivates
them to inspiring performances.


From Lance Armstrong on his bike, to a six-year-old studying martial
arts, movement is the universal language that connects the athlete in
everyone. Its a language of beauty, drama, tragedy and triumph.

The 60-second film launches February 12th in the United States and
features Oscar Pistorius, Sergio Aguero, Deron Williams, Maria
Sharapova, Mike Spinner, Quinton Rampage Jackson, LaDainian
Tomlinson and Lance Armstrong alongside lesser known athletes as they
all connect in one continuous chain of motion.

The acclaimed UK band The Hours Ali In the Jungle delivers the
soundtrack and Wieden+Kennedy, Portland, was the creative agency.

http://www.nikesportswear.com
http://www.highsnobiety.com

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