Petronas F1 Tech Magic

Year: 2004
Brand: Petronas F1
Title: Tech Magic
Duration: 60 secs
Client: Petroluem National Sdn Bhd (Petronas)
Agency: Leo Burnett Advertising Sdn Bhd
Production House: Axis Films
Director: Tim Grass and Wang Liang Wei
Post Production: MFX http:// www.mfx.st
VFX Director: Chan Moon Choong

Awards:
• MVA 2004: Gold - Best Special Effects, Gold - Best Animation
• 15th Times Asia-Pacific Advertising Awards 2004: Bronze - Television: Special Effects
• NYf 2005 International TV, Cinema & Radio Advertising Competition: Silver WorldMedal - Best Animation: Computer
• Clio Awards 2005: Shortlist - Television/Cinema (Animation)

The brief was to have a Formula 1 race car "magically" assemble itself while technicians monitored and measured the technical performance of the vehicle. The entire car was built in 3D and then composited into a "live" environment.
Meticulous care was taken to create reality. As part of the production process, 3 days were spent with Sauber/Petronas engineers stripping down an actual vehicle & photographing textures to be applied to the 3D models.
The 3D was rendered with multiple passes that allowed the compositing team greater flexibility to match the texturing & lighting with the live environments.

Category:

Film & Animation

Tags:

• Petronas
• F1
• Formula
• MFX
• Effects
• TVC
• Car

[Theriusz2]

Who's driver in the TVC??????