MAD Visionary Marcel Wanders discusses a design project for KLM Royal Dutch Airlines

Today "Dutch" and "design" are practically synonymous, so it's no surprise that great design infuses the entire KLM Royal Dutch Airlines experience. Last year, KLM commissioned its world-famous native son—and '07 MAD Visionary Award winner—Marcel Wanders to rethink the tableware for its World Business Class service. What he created is not only charming, but it's also crafted out of lightweight materials, which means the aircraft burns less fuel. Inspired design and inventive material use. How MAD is that?

KLM Royal Dutch Airlines is the official airline of MAD, and the proud sponsor of KLM Fridays and pay-what-you-wish admission from 6:00 to 9:00 pm. KLM Fridays. You'd be MAD to miss them!

Category:

Education

Tags:

• marcel
• wanders
• design
• tableware