Mobile Payment - Barriers to adoption

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Uploaded by on May 12, 2011

Near Field Communication (NFC) - the technology that supports close proximity mobile payment services - has been around for many years, but the NFC-enabled mobile devices and service support, needed for mobile payments, have been delayed year on year. Ryan Garner looks at the barriers to adoption, proving that Trust and Familiarity of supplier brands will drive consumer preference and arguing the need for co-operation between brands from different categories.

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  • So long, cash and coins!! Hello, cashless society!!

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