The Blinder Group recently assisted in generating over $250,000 in sales using a Print/ Web Directory solution for Lakeway Publishers' 20+ newspapers in Tennessee, Missouri and Virginia. Mike Blinder interviews Lakeway CEO Jack FIshman on this initiative.
One question is - why would anyone visit their website(s) to begin with? From what I saw each site just had a news tease that said - "for the rest of the story, go buy the paper." I'm not sure how many advertisers would be happy with that type of online product.
bchorley1 8 months ago