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Mike Blinder on Small Market Print/ Online Multimedia Directory Sales Deployment

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Uploaded by on Jul 9, 2010

The Blinder Group recently assisted in generating over $250,000 in sales using a Print/ Web Directory solution for Lakeway Publishers' 20+ newspapers in Tennessee, Missouri and Virginia. Mike Blinder interviews Lakeway CEO Jack FIshman on this initiative.

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People & Blogs

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  • One question is - why would anyone visit their website(s) to begin with? From what I saw each site just had a news tease that said - "for the rest of the story, go buy the paper." I'm not sure how many advertisers would be happy with that type of online product.

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