Move to the Beat, London 2012 Olympic Games - - Unravel Travel TV

Coca-Cola and DJ Mark Ronson unveil the Move to the Beat campaign in support of the London 2012 Olympic Games.

The global marketing campaign which is targeted at teenagers across the globe, uses music to unlock the social side of the London 2012 Olympic Games. Superstar Mark Ronson travelled the world meeting up and coming athletes, fusing the sound of their sports with traditional London music to create the campaign anthem that Coca-Cola hope will become the soundtrack of the London 2012 Olympic Games.

Mark travelled to the likes of Mexico, Singapore & Russia to work with table tennis players, archers and track athletes to develop the Move to The Beat track, whilst chart-topping star Katy B created the track's inspirational lyrics and features as a vocalist. As the core music element for the campaign, the track will be featured in TV commercials, mobile and digital platforms and at Coca-Cola events during the Olympic Games

A TV commercial to promote the track, featuring Mark Ronson, Katy B and all five Coca-Cola Olympic hopefuls, will demonstrate the fusion of music and sport against a London backdrop and will be aired in the UK from early 2012. A 60-minute film documentary film, which follows Ronson's journey across 5 countries and 3 continents to meet with each of the athletes and record the sounds of their sports, has also been created and is due to air in 2012.

The Coca-Cola Move to the Beat campaign was officially launched at an exclusive media preview of the campaign concept against the backdrop of the Olympic Stadium yesterday. The Move to the Beat campaign is the latest initiative in Coca-Cola's 84 year association with the Olympic Games which dates back to the 1928 Amsterdam Olympic Games.

Video includes:
Mark Ronson, DJ and worldwide super-producer
Claudia Navarro, Global Marketing Director, for the Olympic Games Coke-Cola
Joe Belliotti, Director, Global Entertainment Marketing, Coca-Cola
Katy B, Chart-topping star
Dayyan Jaffar, Archery, Singapore
Darius Knight, Table Tennis, Great Britain
Kseniya Vdovina, 400m, Russia
David Oliver, 110m Hurdles, USA
James Eadie, Olympic Portfolio Director for GB, Coca-Cola

Unravel Travel TV, London contact, Jane Wilson jane@unraveltravel.eu

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[John Greer]

Anyone else think that was Janet devlin in the add?

[MissMichelleOfficial]

I was there! Amazing experience :)

[beat box]

Coca cola not a sport drink it makes people fat its not a secret.No one sportsman drink coca cola in real life.

[Nguyễn Đức Lâm]

Amazing!

[slinkyspot]

Ronson = corporate sellout to sugar-water manufacturers contributing to global obesity epidemic. VERY inspiring. Lost all respect for Ronson and will never buy a coke product again.

[JuanaVargasMS]

I suggest people at the contests to stay quiet... it's a pity to see they can bother the athletes with their screaming... and they bothered the team of Russia in the gymnastics and also to athletes of England... And trying to support them .. but when they clap and make noise they just bother the athletes!!! and when the athletes have a bad performing they are so sad... come on people stop doing it!! They prepare themselves for years and then why can't people at the contests be quiet?

[Theo Hall]

Lord Coe was actually in the Olympics, so if he doesn't know what the olympics is like then we are going to have a bad olympics, and so far the ceremony was cool and the games seem to be to going smoothly !

[faindrix]

Ксения ты прекрасна!!!!

[animaluver886]

Yes!