News Update: Burger King Teams Up With Starbucks to Take On McDonald's McCafe (SBUX,BKC,MCD)

Shares of Starbucks (NASDAQ:SBUX) are trading 0.8% higher to $22.78 on news that Burger King (NYSE:BKC) intends to launch a massive new coffee line and offer Starbuck's coffee in all of its US restaurants, according to a report from the Associated Press.

The move comes in the wake of McDonald's (NYSE:MCD) successful addition of the McCafe to its menu.

Burger King Senior Vice President of global product marketing and innovation John Schaufelberger said, "We'll be delivering a better cup of coffee," and added that improving the franchise's breakfast business was among its "top strategic priorities."

According to the initiative, Burger King restaurants will sell the coffee as well as iced varieties that come in plain, vanilla or mocha flavors.

Pricing hasn't been announced, but the drink's suggested price range from $1 to $2.79, and they will be sold all day.

Financial terms of the agreement weren't disclosed, however, the deal adds another variable in the market share battle being waged by McDonald's, and its McCafe, and Starbucks.

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[spasticpanda]

1st. Poutine or gtfo.