2011 Visit Sri Lanka / Sri Lanka Small Miracle
Loading...
Uploaded by nuwan214 on Aug 4, 2009
Sri Lanka Small Miracle -
Sri Lanka Tourism officially launched its new logo and tagline Sri Lanka Small Miracle yesterday (23)with the ushering of peace in a new era.
Addressing the guests and media via a live feed from Temple Trees at the launch of Small Miracle at the BMICH, President Mahinda Rajapaksa declared 2011 as Visit Sri Lanka Year.
In keeping with this theme, a series of activities and events have been planned in 2011 to lure in more tourists to the island.
The President said: Having regained peace, my vision for development of tourism has become a reality. The rebranding is an integral part of the repositioning strategy of Sri Lanka Tourism, and comes at an opportune time with the dawning of a new era of peace in Sri Lanka, where there are much expectations and opportunities in the tourism industry.
Managing Director of the Sri Lanka Tourism Promotion Bureau Dileep Mudadeniya, said The objective of the Sri Lanka Tourism re-branding exercise was to create a single core idea that can change peoples perception of the country.
The challenge faced by Sri Lanka Tourism during the brand strategy planning session in 2006 was to find an idea that embraces the truth of the country, which is relevant to the potential visitor; then communicate that idea through every material item produced, thus establishing an integrated marketing communication approach, he said.
Sri Lankan tourism industry has a great potential in the future. In 2008 Sri Lanka Tourism was able to earn economic events worth around US$ nine trillion and we hope that in the future Tourism will be one of the major foreign exchange earning industry, Chairman of the Sri Lanka Tourism Promotion Bureau, Bernard Goonetilleke said.
Top Comments
All Comments (16)
-
BEAUTIFUL MASKED DANCERS, RED CARPET OF CHILIES,BULLOCK CARTS,MOUNTAINS,TEA PLUCKERS, BEACHES,SEAFOOD,PEOPLE - WE CALL IT 'SIMPLY IRRESISTIBLE'
-
@readbooksnow - you better go and READ SOME BOOKS man...........!!
-
some call it Small Miracle we call it HOME.....
11 months ago 2
-
@readbooksnow Yea too bad when you visit Sri Lanka with only 2 bucks in your hand, cleaning toilet's or work in gas stations won't help you spend in Sri Lanka.
-
@readbooksnow WHO IS THIS COW?
- 100 videosBrian Eno の YouTube ミックス
- 5:45
Discover Sri Lankaby luxkool5,590 views
- 1:00
Visit Sri Lanka 2011by SLWarrioRXXX13,518 views
- 2:14
Hummers In Sri Lankaby srilankanlion14,561 views
- 0:30
Visit Sri Lanka 2011 CNN Advertby Kadamalla6,551 views
- 4:09
Beautiful Sri Lankaby DarkEvilCurse154,092 views
- 5:01
Sri Lanka Holidays - Walkers Tours Your Travel Partner In Sri Lankaby wtladmin4,047 views
- 4:02
SRI LANKA -TRAVEL DOCUMENTARYby slackertours63,560 views
- 10:00
SRI LANKA TOURISM: WOW VIDEOby deviantguru157,495 views
- 3:24
sri lanka small miracle song,Sri Lanka-full filmby sunchare29,387 views
- 15:57
Srilankan Airlines A340 Colombo to Kuala Lumpur | UL318by SALEM712124,477 views
- 7:07
Presentation on Sri Lankaby JeanMarcFlambert20,384 views
- 1:34
Sri Lanka - A Land Like No Otherby Shawncabral27,951 views
- 1:45
Sri Lanka - Small Miracle - Remadeby HilalandMelonie1,895 views
- 3:13
Sri Lanka Promotion (2009 - 2010)by classicvacationslk2,851 views
- 1:07
New Sri Lanka Tourism Commercialby sltbuk9,788 views
- 4:12
Visit Sri Lanka 2by SLbeauty12314,548 views
- 2:26
Kandy Esala Peraharaby SLTPB32,854 views
- 0:30
Sri Lanka Nature CNN campaignby SLTPB20,943 views
- 10:12
Small Miracle Sri Lanka - Part 1by Heladiwa2,007 views
- 0:54
sri lanka small miracle - 03by sunchare1,681 views
harima lasuni ane!!
peppermintyfresh012 2 years ago 5
many thanks for this very nice Video! Budusaranei!
stefficarola 2 years ago 5