Uploaded by PmgInternational on May 11, 2011
http://www.pmg-international.com - Your Social Media, Smart Phones and Tablets - The Desktop Disconnect Started -
Online marketing is changing faster than than the redevelopment of communication products. The great disconnect has started being that we as an ADD world are getting our communications via tablets and smart phones, especially in countries that don't have high speed/broadband internet services beyond major cities.
The worldwide smartphone market has grown 79.7% year over year, with smartphone vendors shipping a total of 99.6 million units in in the first quarter of 2011, market research firm IDC reports.
Although Nokia is still the world's biggest smartphone manufacturer, with a 24.3% market share, its decline has been amazingly fast -- in Q1 2010, Nokia held more than one-third of the market, with a 38.3% share.
Although Nokia's smartphone shipments have actually grown from 21.5 to 24.2 million units, everyone else has been growing much faster. Samsung's market share increased from 4.3% to 10.8%, while HTC has grown from 4.9% to 8.9%. Samsung's growth has been particularly impressive, with shipments increasing 350% -- from 2.4 to 10.8 million units.
Apple is also showing steady growth, having captured an 18.7% market share in Q1 2011, compared with 15.7% in the same period last year. Research in Motion is holding third place overall with a 14% market share, but, like Nokia, it's been growing much slower than everyone else, having increased shipments from 10.6 to 13.9 million units in Q1 2011.
With Nokia looking at a tough period of transition from Symbian OS to Windows Phone 7, we can only see its market share declining in 2011, and we're sure Android manufacturers, led by HTC and Samsung, as well as Apple, will be there to grab it.
"The rise of Android as a prominent mobile operating system has allowed several suppliers to gain share quickly. Also, the relatively nascent state of smartphone adoption globally means there is ample room for several suppliers to comfortably co-exist, at least for the short term," says Kevin Restivo, senior research analyst with IDC's Worldwide Quarterly Mobile Phone Tracker.
IDC recently predicted that the smartphone market will grow 49.2% in 2011, with Android dominating the smartphone OS market by 2015 with an overwhelming 45.4% share.
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- online marketing
- social media
- video marketing
- smart phones
- smart phone
- tablets
- ipad2
- ipad
- motorola xoom
- verizon
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