Sir John Hegarty Tent Talk, Part 1

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Uploaded by on Jun 16, 2009

Sir John Hegarty is a renowned creative leader. He is one of the world's top creative minds and an industry leader having amassed decades of successful experience and wisdom as a founder of BBH. In this TentTalk with Michael Conrad these two advertising gurus discuss the crucial role of creative leadership and state of advertising today. Sir John makes his case that successful creative professionals are not problem solvers but rather people who "make magic", bring fame to brands and inspire their audiences to think and get involved with products and brands. His approach is to remain irreverent, constantly challenge the norm and asking "Why?" Sir John also explains his optimism for advertising during these challenging times for the industry and the global economy. Learn here also how it feels to be knighted by the Queen of England and how the next vintage of Hegarty wine will taste!

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Education

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