Afghan Social Marketing Organization

On October 17, U.S. and Afghan government representatives and members of the international community gathered in Kabul for the official launch of the Afghan Social Marketing Organization (ASMO) -- an Afghan-led non-governmental organization. The organization is a result of efforts by USAID's Communication for Behavior Change: Expanding Access to Private Sector Health in Afghanistan (COMPRI-A) project. COMPRI-A is a social marketing project designed to increase access to and use of quality health products and services by women and children, especially in the rural and underserved areas, through private-sector providers. With the launch of ASMO, Afghan staff transitioned to the new organization to carry on this important work.

Social marketing is the systematic application of marketing concepts and techniques to promote healthy behaviors to increase demand for health products and services. Using a variety of media such as billboards, product branding, radio and TV commercials and soap operas, mobile cinemas, and community outreach, ASMO promotes and sells condoms, injectable and oral contraceptives, safe water chlorine solution, and oral rehydration salts at subsidized rates through the private sector. These efforts create the demand for an expanded health market and ultimately contribute to public health goals.

Category:

Travel & Events

Tags:

• Social Marketing
• Organization
• USAID
• development
• Afghanistan
• International Development

[AncientTypePashton]

My contry need at least 50 years to recover from the trauma caused by the wars, i dont know if someone has that much patience to save the people of Afghanistan from its neighboring contries as well as from those sick afghans who see their value in war. Afghans are suspicious about everyone. During the war against Soviet, the entire World was behind us and thought they were our friends, but as soon Soviet was defeated every contry packed their bags and left. I hope that wont happen again