Ford Focus Park Assist - TV Commercial European version
Ford's first-ever global advertising campaign highlights Focus' 14 key technology benefits in 50 commercials, tailored for markets where the all-new vehicle will be sold.
2012 Focus Overview
All-New 2012 Ford Focus Brings Expressive Design, Refined Driving Dynamics, High Technology; Delivers up to 40 MPG
•The all-new Ford Focus combines expressive design and an exceptional array of smart new technologies with high levels of craftsmanship and occupant safety
•Focus delivers up to an EPA-rated 40 mpg on the highway, while offering drivers a dynamic, engaging driving experience
•2012 Focus hatchback and sedan models are on sale now -- in S, SE, SEL and Titanium trim series levels -- at Ford dealerships across North America
The all-new Ford Focus sets a new standard in the small car segment in North America, offering more technologies and features than many expensive European cars, while delivering up to 40 mpg on the highway.
"Focus brings a desirable combination of dynamic design, outstanding driver engagement, unmatched levels of technology and impressive fuel economy," said Mark Fields, president of The Americas. "The new model should expand Focus appeal to a whole new generation of customers."
Focus is Ford's most significant global nameplate. With more than 10 million units sold since launching in 1998, Focus has become a sales leader with consumers worldwide for its blend of outstanding value, comfort, safety, technology and driving dynamics.
All-new for 2012
Following an unprecedented global development program under the company's One Ford strategy, the all-new 2012 Focus is set to continue this successful tradition. The new Focus demonstrates how Ford can scale to meet the universal needs of worldwide customers, while fine-tuning to suit regional preferences.
Distinguished by its sleek and sporty design, Focus is packed with more affordable technologies and features than the Honda Civic or Toyota Corolla or even larger competitors such as the Honda Accord or Toyota Camry. In addition, Focus offers high standards of quality and craftsmanship and class-leading fuel economy, while taking driving dynamics to a new level.
Quality
Focus four-door sedan and five-door hatchback models share a sporty character, marking the next evolution of Ford's acclaimed kinetic design form language. With a striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Focus signals the rewarding experience awaiting a driver.
The dynamic quality of the Focus exterior is reinforced by the distinctive design inside, featuring a modern, cockpit-style interior with stylish center console.
This space combines functionality with outstanding craftsmanship. Bold and contemporary graphics, the sculptured shape of the soft-touch instrument panel, and superior trim materials unite to give occupants a premium-class experience.
Focus brings C-car interior space to a level that rivals larger vehicles. It offers more first-row shoulder room than an Audi A4 and more front headroom than a Toyota Camry. In the spacious second row, Focus provides more hip room than the Audi or Toyota.
Noise, vibration and harshness (NVH) levels have been reduced and driving dynamics improved by the increased stiffness of the body structure, with 30 percent greater rigidity than the previous Focus model.
The Focus features a windshield with a special acoustic layer, which significantly reduces wind and road noise. The windshield is complemented by increased side and rear glass thickness for extra quietness.
The all-new Focus raises the benchmark to target class-leading driving quality, blending communicative steering with significantly improved ride quality. Focus chassis design is complemented by a new electric power-assisted steering (EPAS) system that has been carefully tuned to deliver precise response at highway speeds while remaining light and maneuverable at lower speeds for ease of parking.
Ford engineers have enhanced Focus cornering agility and stability with a standard torque vectoring control system that behaves like a limited-slip differential to constantly balance distribution of torque between the driven front wheels. This results in reduced understeer, improved traction and better turn-in.
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New Ford Focus Test Driveby alexzet22,530 views
This is cool but the size of the car is quite small. So if you cant park a car of this size on your own, you might as well give up driving.
KZWolf 2 months ago
Very cool. It would take sometime to trust my supercar with this.
SidedriverDotCom 4 months ago