"I live. I ride. I am." Jeep New Ad "Clocks"

"I live. I ride. I am. Jeep is the new tagline that communicates the Jeep® brand, which is launching an all-new advertising campaign. We think the ads sum up the brand's unique lifestyle and re-establishes one of the most recognizable brand names in the world with a new look, feel and attitude. This one is called "Clocks."

Category:

Autos & Vehicles

Tags:

• Jeep
• advertising
• Chrysler
• off-road
• campaign
• Jeep®

[terror52]

its the jeep thing...you wouldn't understand

(I.E. FREEDOM!)

[allusagirl]

I love it! I can find features and specs online - this is about the brand identity & personality - which I am loving right now!!! Go Jeep!

[TheJavaman181]

Jeep should change it to "Jeep-Just Enjoy Every Path"

[midnitesquirrel]

I think the biggest issue I have with this "I live. I ride. I am." campaign is that all the commercials I've seen boil down to one thing: They're pretentious. Their mistake is that you don't need to rebrand Jeep. It already has a great attitude and feel and a strong brand. You're trying to reinvent the wheel instead of building on it. Who are you trying to rebrand it for? Yuppies? Pretentious dickholes? What exactly? This is the best one out of the bunch but that's not saying much.

[juliadennehy]

i live. i ride. i am. Jeep. If you aren't an outdoors person, you'll never get it.

[TastyBurger88]

Everybody stop being pretentious.

[wickedblackcamaro]

this is a retarded commercial

[travwood83]

I own a Wrangler and this is how i took this commercial... We all have things we have to do everyday, like a job, and we could sit there and waste away as time creeps, Or we can be greedy and seize every moment no matter what we are doing or where we are. This is a "carpe diem" feeling that you will become accustomed to when you own a Jeep because The Jeep brand gives you a feeling of Freedom---the freedom to seize every minute of the day! (...and rightfully so.)

[devidlomb]

che schifo di spot ha fatto, ma licenziatelo quel patacca. peggio di questo ce solo quello di mielpops

[gumbyhoss]

This is bad commercial because it's a misguided attempt at branding. It's a horrible commercial because it's sentiment is applicable to so many products. "l live. I ride. I am. Blank." The Jeep Wrangler is an iconic brand and can handle this type of messaging, but you have to be a bit more creative than that.

[Randytubes]

Show the sheet metal. Have a girl in tight-fitting jean shorts and a flannel shirt demo the stereo.Tell us what it costs to put one in our driveway. What's the matter Jeep? Ashamed to show the product?

[Romulus2009]

I'm a dick, I drive a Jeep