The most marketable athletes in pro sports

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Uploaded by on Feb 12, 2008

Bill Glenn, The Marketing Arm's vice president for insights & analytics, talks about the top sports-celebrities on the Davie Brown Index (DBI). Reggie Bush, Peyton Manning, Shaq, Tiger, Lance Armstrong, LeBron, Brett Favre, and others are rated.

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Sports

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  • Yeah Bill Glenn!

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