Campaign based on introducing Shiff a very premium looking beauty plus germicidal soap, which will be competing mainly with the Lux which is purely a beauty bar and does not protect your from germs. We have a soap which is not only a beauty soapbut also a antiseptic germicidal soap. Its just the perfect balance.
How do we support this? Ordinary Beauty soaps are soft on skin and also soft on germs. They do not protect you from germs. So Shiff is a unique beauty soap that pampers your skin and protects you from germs because of its active germ fighters.
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