FOOD NEWS: Kitchen Literacy-2

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Continuing the conversation with Ann Vileisis, author of Kitchen Literacy, she explains how over time we became gradually disassociated from how foods were produced, and where they originated. Most importantly, the advertising industry played a significant role in changing American values toward food, and easing the transformation to the industrial food production system of today. No easy feat to accomplish, it took 50 years to fully inculcate society to the new norms of food consumption.

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[dionysusstar]

It's new to the vast majority of Americans. Most people were not raised on farms or going to farmers markets to buy fresh local food...but it's starting to become the way people are starting to shop. I for one can't wait for my daughter to grow up thinking it's "normal" to shop at the farmers market and to grow our own foods instead of relying on mega-grocery stores for everything.

[dionysusstar]

Your videos are always interesting and get me thinking. Thanks for posting.

[HighPlainsWoman]

My grandmother's idea of "canned" food was the dozens and dozens of Mason jars she canned of the corn, green beans, tomatoes, etc. she raised on the 1/2 acre garden next to her small home in North Carolina. She gardened up into her early eighties. I have never tasted a commercially canned veggie that tasted as good as what she canned. Last summer I successfully canned my first tomatoes. This year I'm hoping for an even better/bigger crop.

[WaltersMama]

I liked how she talked about the transition in food shopping...my husband and I are working on what we call "the great food transition" and getting into new habits has been a bit of a challenge. I now get our milk, eggs and bread from local places, soem farms and a bakery in our town. it's all worth it to see my toddler enjoying visiting the cows that make our milk. I want him to grow up knowing where his food comes from!

[jnovais2]

I watched it twice, and I liked the way you explain things!

Excellent!

[kyoobeh]

she even says

"its not new if you think about history in a circular way"

but it is new in the way that people haven't been doing it that way in a long time.

[GardenGirltv]

Another excellent video! Thanks.

[Freshtopia]

Your archival footage is great!

[indalcecio]

I love how they say "shopping at a farmer's market is a totally new way of shopping"....yeah right, thousands of years old is newer than a super market?