Authors@Google: Heather McLeod Grant

Forces for Good is an innovative guide to how great nonprofits achieve extraordinary social impact. What makes great nonprofits great? Authors Crutchfield and McLeod Grant searched for the answer over several years, employing a rigorous research methodology that derived from books on for-profits like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for Humanity to the Heritage Foundation—and distilled six counterintuitive practices that these organizations use to change the world. This book has lessons for all readers interested in creating significant social change.

Heather McLeod Grant is an adviser to the Center for Social Innovation at Stanford University's Graduate School of Business and to leading nonprofits. She is a former McKinsey & Company consultant, serves on the Advisory Board of Stanford Social Innovation Review, and resides in the San Francisco Bay Area.

This Authors@Google event took place January 7, 2009 at Google Headquarters in Mountain View, CA.

Category:

Nonprofits & Activism

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