Fclub- Fanta "never say no to fun" case study
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Uploaded by promarket on Aug 25, 2010
Coca-Cola Israel Launched the Fanta FBALL bottles in April 2010.In order to reach the target audience of teens, with the brand's message "never say no to fun" a youth club was created by Fanta and Promarket Israel agency:
the Fclub. The purpose of the club: to give teens a range of spontaneous, exciting and full of fun experiences under the roof of one brand: Fanta.
Tens of thousands of teen's registrated to the club via Facebook or via text messages. Every few days a text messages was sent to their mobile phone. The teens, that were spontaneous enough to be the first to respond, awarded with great events that were available to numerous club members only:
Yacht party: about 70 teens who responded fast enough to the text message were invited at the same day to Fanta's yacht party in the middle of the sea, loaded with games, prizes, contests, and plenty of Fanta.
video edited by : Flix Israel
read more over here: http://promarket-promarketnews.blogspot.com/2010/08/fanta-israel-awards-teens...
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