lastminute.com ambient, time to change? CARDBOARD CUT-OUT
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Uploaded by anewcreative on Sep 6, 2010
Brief: to use ambient media to connect lastminute.com to people's spontaneous use of their free time.
Proposition: time to change?
Insight: people often spontaneously book a holiday to get away from the monotony of life.
Big idea: Coardboard cutouts were placed within city centres. The characters were half dressed in work attire and half in clothing/equipment for a lastminute.com event. The equipment features the tagline and call to action. The idea being the characters had made a spontanous booking on lastminute.com and had no time to change. Users are encouraged to be spontaneous with lastminute.com by uploading onto lastminute.com a photo of themselves posing with the cardboard cutout characters.
Be spontaneous with lastminute.com
CHECK OUT part one of the time to change? campaign
http://www.youtube.com/watch?v=dW9KcDt2Ly4
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