OgilvyAction - PG Tips: Rainforest Alliance Trailer HiRes

Changing the world one cup of PG tips tea at a time, the campaign has had significant impact on consumers understanding of the Rainforest Alliance partnership.

Over 50% of consumers now feel better about PG tips as a result of the partnership.
(Sources: TNS Omnibus 20/05/08 to 22/05/08; Millward Brown Tracking 13/08/07 4/05/08; Nielsen March to June data)

It successfully delivered the Rainforest Alliance message and dramatically increased the amount of sales. Whats more, the promotional packs reduced packaging, leading to a reduction in PG tips carbon footprint.

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People & Blogs

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• PGTips