Tips on Writing Press Releases that Get Action with Greg Jar

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Uploaded by on Jun 24, 2009

Public relations sepcialist Greg Jarboe offers three tips for writing actionable press releases: (1) Focus on the customer's needs, not your own, (2) offer 'useful tips' which can do as well as 'hot news', and (3) include videos in your press releases.

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Science & Technology

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  • Informative video

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