Lexus - IS Launch

Dynamic meets luxury. Japanese car manufacturer Toyota relies on our competence in the automobile industry to launch the new Lexus IS. 40 dealers and their customers experience an unusual vehicle presentation.

The unusual presentation focuses on the sensual experience of the IS brand positioning and the new L-Finesse design philosophy. Interactivity is a must. Thats why we designed a spiral-shaped rotunda. It becomes a symbol for the link between dynamics and comfort, two values that are extremely important to Lexus. Visitors receive information about the vehicle as they make their way inside the audiovisual world, and learn about design and philosophy on their way out. An interactive audio system points out the vehicle features, emphasised by discreet background noises. These make you want to test the vehicle. The dealer forums designed for Lexus are based on a modular toolbox. This gives dealers the opportunity to design their event according to their own special requirements.

Category:

Autos & Vehicles

Tags:

• Lexus
• IS
• launch
• trade
• fair
• roadshow