CES 2011 K-zone: Evangelism Marketing: Building Customer Communities

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Uploaded by on Jan 21, 2011

Kodak has evolved from a company making the Kodak Moment possible, to providing consumers an innovative means to sharing that Kodak Moment, anytime, anywhere. As the definition of sharing, as well as the medium to do so, evolves, Kodak has engaged in an ongoing dialogue with consumers to understand their social and professional sharing needs, and to exceed their expectations.

Panelists:
• Joseph Jaffe - Chief Interrupter, Powered, and Author of "Flip the Funnel"
• Daniel Neely - Founder and Chief Executive Officer, Networked Insights
• Peter Hirshberg - Co-founder, Chairman, The Conversation Group
• Debbie Wogan - Senior Vice President, BlogHer

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