Keynote Address by Don Tapscott @ Prime Time 2011 1/5

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Uploaded by on Mar 24, 2011

Keynote Address by Don Tapscott
New digital technologies, the power of the web, and the growing use of social media and mass collaboration have begun to change our lives in profound ways. The media industries -- especially print and broadcasting -- are in the vanguard of this change as social multi-media, ubiquitous mobility and the new web change the way we inform, learn, interact and entertain ourselves.
There's also a new generation of digital natives, the first to come of age in the networked age, and as consumers of media, they're complete different. Their culture is the new culture of entertainment and the new model of how we inform ourselves as societies. This has far reaching implications for the media industries and for producers.
Don Tapscott, author, consultant Don Tapscott is an internationally renowned author¬ity on the strategic impact of information technology on innovation, marketing and talent. Don consistently identifies and explains the next business impera¬tives and defines the business models and strategies required for success.

http://www.cftpa.ca/primetime/2011/bios/don_tapscott.php
http://dontapscott.com/

Filmed in Ottawa, 2011 February 17

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