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GfK @ IIR Shopper Insights Conference 2010

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Uploaded by on Aug 2, 2010

GfK's Mike Kassab & Lew Paine present 'The Future of Shopping and Shopping Innovation'

based on a series of research studies conducted by GfK to document the new trends in shopping both in-store and online.

GfK's presentation will describe the emergence of a new era in shopping, and discuss how brands, retailers and "etailers" can best position themselves in the face of unprecedented change.

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Education

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