The Measurement & Metrics Guidebook from WOMMA

Word of mouth marketing works. However, as marketers we can struggle to measure the impact of our WOM programs. WOMMA has recently published its MEASUREMENT & METRICS GUIDEBOOK to serve as an educational resource for word of mouth and social media marketers.

Researchers, marketers, academics, and practitioners share measurement best practices that address both online and offline forms of WOM.

Preview the Guidebook here:
http://womma.org/store/measurement/

Order a copy of the Guidebook here:
http://womma.org/store

DISCLOSURE: video created by John Moore, WOMMA's "WOM Enthusiast"

Category:

Education

Tags:

• WOMMA
• Word of Mouth
• Social Media