Apex Car Rentals advert by Strategy Design & Advertising

Driving brand awareness

New Zealand's largest nationally owned rental fleet, Apex is well known among overseas visitors yet few Kiwis have heard of them. To drive national awareness, Apex briefed Strategy Design & Advertising to create a TVC that would capture the essence of this quintessential Kiwi company. Forming a creative dream team of Guy Pask, Michael Prentice and writer Jeremy Taine, we developed an advert that tells the story of coming home -- a theme close to the heart of almost every New Zealander.

Category:

Entertainment

Tags:

• Apex
• car
• rental
• strategy
• design
• advertsing
• advert
• television
• new
• zealand
• Guy
• Pask
• Jeremy
• Taine
• Michael
• Prentice
• award
• winning

[StrategyDesignNZ]

The music is a rerecord of the Breaks Co-op song 'The Otherside'. It's sung by Taisha.

[Dedefo21]

@Aylar246 Oh yup

[Aylar246]

@StrategyDesignNZ i like this song so much who is this wonderful voice!!!!!!!!

[Aylar246]

@Dedefo21 i know right this song is rokin only this version though i don't like the other normal version.

oh this must be wired for u u don't even no me and im telling u how much i love this song well im a girl thats 11 and im hot

[Aylar246]

@34moonshadow not really

[Aylar246]

i like this one better then the original one her voice is really good

[34moonshadow]

I like the original version better.... Breaks Co-op, The otherside

[Dedefo21]

i frekin love this ad Go apex ! good on ya

[MsAngel9991]

You made and excellent choice with Taisha singing that song for the ad. An amazing vocalist and she is just as lovely in real life too. Go Taisha!!

[bigtednz]

Who is the actress in the advert?? you chose the right person :)

[bigtednz]

Damn awesome Love it :)