For great website usability, think like a retailer

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Uploaded by on Oct 5, 2009

At UCT Graduate School of business's Nomadic Marketing course , Mike Perk explains why it is so important to focus on usability. Money is wasted because we don't think enough about the visitors to our website.

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  • Very true, not enough ecommerce sites are set up like an online store. Think like a retailer!

  • Great example of how the structure of a website can make or break your online business.

  • Amazing how it only takes 3 seconds for people to decide if they have landed on the right website. Really shows how important usability to building a successful and profitable website.

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