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Using Campaigns and Coremetrics to drive sales on your web site

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Published on May 23, 2012

In this video I show how you can use campaigns in WebSphere Commerce to track content and products in your website. Campaigns allow you to tag things like web activities with the campaign ID then pull reports about the performance of that web activity on your site. Campaigns are great for pulling together content on the site and have it reported under a single entity. Use campaigns for seasons, holidays or promotional specials.

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