We Are The Future

UPDATE: 'We Are The Future' was originally created for an industry conference and as a promotional video to stimulate discussion within the marketing industry.

It aimed to made projections on what the media landscape could be like in ten years based on what we are seeing now.

It has since reached a much wider audience and created a mixed reaction which has largely been negative.

In retrospect we would have approached this very differently and accept that we got it wrong on this occasion, particularly in getting young people to voice it. We apologise to anyone who did not like it.

We believe people have the right to debate the video and its contents so will be leaving it on YouTube to allow that and we welcome comments.

However any grossly obscene comments will not be tolerated and will be removed.


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http://phdworldwide.posterous.com/

Category:

Science & Technology

Tags:

• smart phones
• media agency
• marketing
• phd
• phd media
• advertising
• engage
• influence
• future of the media agency

[tommyr91w]

Why the controversy? The phrasing is all future tense (i.e. that reference to the iPhone of 2021). They're talking about the consumers that these children will grow up to be, not who they are now. Moreover, you romanticize "the novelty and wonder" of childhood all you want, but in most developed countries that usually means pestering your parents for expensive stuff you don't really need. The video just says that running an advert during Saturday morning cartoons doesn't sell a product anymore.

[fernandesthf]

I looked into their eyes, and there is no one in there.

[patrickgamer]

Wow... I don't think it's a stretch to suggest that the down-votes are from old-worlders who can't wrap their head around the message. This video relates to my personal views on marketing and reach, and as such has sparked a fire under my ass to write about it, both on my personal and professional blogs.

Anyone watching this video who isn't prepared to change how they market aught to get out of the business. Straight up. Adapt or die - that at least should be familiar to the old-world thinkers.

[danilosalvego]

Well, the future already started with this

THIS

this

This very creative video format, made for you, me

ME,

And me.

[featherman208]

Buy..lol with what......inflation.... bartering is the future not mass blocks

[featherman208]

look at hammer lectures by sir ken Robinson for a hint, normally i don't post a lot but as an outdoor education instructor all the last few years seems to have produced is sales and media sutdents.Lights on, no one home.....What are you going to sell when EVERYONE is skint ....eh .. guys learn to provide for yourself thats the future,......Life doesn't owe you a living get off your arse n do something about it. About time nature did some natural selection i think.......................

[featherman208]

..don't be so weak minded, learn to provide for yourself....double tap doesn't feed you....grow up.

[cmbp]

Wow!! I liked it, made me think...

[matthewtuckey]

@des832 I don't think anyone else knows what we're going on about. AWESOME

[des832]

@matthewtuckey Get away from her you bitch!

[matthewtuckey]

@des832 Not bad... for a... human...

[disfunk82]

The way I see it, this was done as a "start thinking ahead" piece. Nothing to do with the "current" state in teenagers' lives, where the whole "they should be enjoying life" argument, but is more a foreshadowing of what marketers need to start thinking about now because these teenagers will grow up wot be savvy consumers. If people are merely focusing on the appearance and not the overall "big picture message" that this intended, then you've totally missed the point.