Jeff Cohen of the Yellow Pages Group, introduces Yellowpages.ca's new Profile Plus product. The new video and video montage packages help companies seeking to break into online video advertising in the local advertising space, and provides these companies with a low-cost video production and video advertising solution in order to grow brand awareness locally and affordably. The big-picture strategy behind this and other YellowPages initiatives, says Cohen, is to move away from the impressions-oriented and clicks-oriented paid models and towards one focused more closely on conversions.
Hi Jeff,
Thanks for this update. Curious to know how the video product is going? How is it picked up by the users and are there additional seo benefits associated to this video (using metatext).
Many thanks.
beingthebestican 1 year ago