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The Truth About Transformation: Matt Hunckler at TEDxIndianapolis

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Published on Nov 17, 2013

Matt Hunckler talks about how you never know where inspiration will lead. As a wide-eyed child, I explored all that my hometown of West Lafayette had to offer: business (paper route, first startup, door-to-door-sales), music (guitar, violin, banjo, saxophone), sports. . . Each spark of inspiration opened new doors, but none more than my passion for magic. Performing magic fueled my ability to connect, communicate, and grow. I want to share what I've learned as a magician—from hobbyist to amateur to professional—and how I've applied that to my business career. Hunckler is the VP of Product and Marketing for Social Reactor, an advertising platform that helps brands connect with the right audiences through relationships with over 7,000 social influencers. Matt is a die-hard technology adventurist with a sharp mind for branding and bringing big ideas to life. As former Marketing Director for Slingshot SEO, Matt led marketing efforts to grow revenue more than 3x in less than one year, landing the company as a Top 10 Advertising company on the Inc. 500 fast-growing company list. In addition to helping several high-profile companies grow and scale, Hunckler founded several of his own, including Verge—a national platform for more than 2,000 software entrepreneurs, developers, and investors. In 2012, Matt was named as an IBJ Forty Under 40 Honoree, and Entrepreneur to Watch, by Under 30 CEO.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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